Microblogging Platform Post News is Shut Down After Short Run

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Ross Jukes
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Last updated: May 16, 2024
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Post News, a platform designed as an alternative to Twitter, is closing down just 18 months after its beta launch. The site emerged following Elon Musk’s acquisition of Twitter, positioning itself as a new player in the microblogging scene. 

Noam Bardin, the founder of the platform and former CEO of Waze, made the statement in a recent blog post. Bardin said that Post News had trouble getting new users, which is important for staying in business in the competitive world of social media.

Post News announces closure in May

The CEO and founder of Post News, Noam Bardin, announced on Friday that it will be shut down in May. Post News was launched as an alternative to popular networks like X and Facebook, with the goal of providing a unique social media experience. 

Bardin posted a heartfelt message on April 19, 2024, expressing the difficult decision to close the platform within the next few weeks. He highlighted Post News’s achievements and new features that made the digital world a better place.

“It is with a heavy heart that I share this sad news with you. Despite how much we’ve accomplished together, we will be shutting down Post News within the next few weeks.

We have done many great things together. We built a toxicity-free community, a platform where Publishers engage, and an app that validated many theories around Micropayments and consumers’ willingness to purchase individual articles. We even managed to cultivate a phenomenal tipping ecosystem for creators and commenters.

But, at the end of the day, our service is not growing fast enough to become a real business or a significant platform. A consumer business, at its core, needs to show rapid consumer adoption and we have not managed to find the right product combination to make it happen.

In the next few weeks, we will be exploring a few long-shot options but we wanted to give you a heads up. 

The Andreessen Horowitz-backed platform launched in a closed beta in November 2022, but now it’s set to shutter “within the next few weeks.”

Bardin detailed the platform’s successes, including building a toxicity-free community, engaging publishers, and pioneering micropayments for articles—allowing consumers to purchase content in micropayment rather than subscribe.

Despite these innovations, such as a thriving tipping ecosystem for creators and commenters, Post News struggled to achieve the rapid growth needed to sustain a viable business. Bardin said that they would look into some long-shot options over the next few weeks, but they wanted to get the community ready for the upcoming closure first. 

Post News tried to change the way people interact with news content when it first came out in November 2022 as a closed beta. It had investors like Andreessen Horowitz and public figures such as Scott Galloway and Kara Swisher backing it, but it never reached its growth targets.

Post News offers data download and refund options before shutdown

Post News offers data download and refund options before shutdown

Starting next week Post News will enable users to download their posts from the platform ensuring they can preserve their contributions. Additionally, users have until May 31st to withdraw any remaining cash balances they may have from article payments or creator tips. The move is part of the platforms efforts to responsibly close down operations while accommodating user needs.

Despite the impending shutdown Noam Bardin the founder of Post News remains positive about the impact his company has had on the digital news landscape. In his recent statements, Bardin highlighted the platforms success in validating the potential of micropayments and showing that consumers are willing to pay for individual articles. Moreover, Post News facilitated a tipping system that rewarded writers directly for their work further underscoring its innovative approach to content monetization. 

The rise and fall of Twitter alternatives

Post News isn’t the only site that wants to compete with Twitter but has had trouble keeping users. Pebble, which was also known as T2, shut down in November 2023 and was another company that wanted to compete. 

The fact that these platforms were shut down shows how unstable the social media business is. Attracting users to a new social media site might happen quickly, but turning those initial visits into lasting engagement proves much more challenging. The fact that this happened shows that making a lasting influence on social media is hard, even when people are interested at first.

Adding to the evolving landscape of social media, Elon Musk’s plan to charge new users to post on X (formerly Twitter) introduces another layer of complexity. This move aims to tackle spam and bot accounts but also raises questions about accessibility and user retention. Musk’s strategy highlights the continuous struggle within social media platforms to balance profitability, user growth, and community engagement. As these dynamics unfold, it will be crucial to observe how established platforms and emerging competitors navigate these challenges to sustain their user base and influence.

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Ross Jukes
Ross Jukes
Ross Jukes is an accomplished American copywriter with a Bachelor’s Degree in English Literature and a minor in Creative Writing. Based in the United States, Ross is a language expert, fluent in English and specializes in creating compelling and engaging content. With years of experience in the industry, he has honed his skills in various forms of writing, including advertising, marketing, and web content. Ross's creativity and keen eye for detail have made him a valuable asset in the field of copywriting, where he continues to excel and innovate.

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